ETR turns 15!

For 15 years, ETR has delivered trusted, data-driven insights that empower enterprise tech leaders and institutional investors. We’re celebrating our past and charting the next chapter with you.

A Legacy of Trust

Founded in New York City in 2010, ETR began with a simple but powerful idea: instead of relying on anecdotes or biased insights, investors and executives could access statistically significant data directly from technology leaders. What started as a back-of-the-napkin sketch has grown into a trusted market research platform serving technology companies, institutional investors, and a trusted community of technology leaders.

Fifteen years on, our mission remains the same: to deliver unbiased, high-quality data that helps organizations make better decisions. As we look ahead to the future of market intelligence, trust and resilience continue to guide us.

Read more about where we’ve been and where we’re headed.

Trust wooden blocks_1129213248_500x600

Celebrating 15 Years of Insights

Founded in 2010, ETR has grown from an idea on the back of a napkin to a trusted source for hundreds of technology vendors, investors, and tech leaders. Here are a few milestones we are proud of.

ETR Milestone Timeline

Explore More Anniversary Content

 

15 gold celebration candle and gift box_750005203_675x450

Celebrating Innovation

CEO Brad LaScolea celebrates ETR’s 15th anniversary, sharing a vision for AI-driven research and smarter enterprise technology decisions.

Read the message from Brad
Building Trust_129551477_675x450

Building Trust

ETR turns 15. Discover the journey from one survey to a global platform and see how our trusted insights can power your strategy.

Learn about our 15-year journey
Back view group of business people_1189185520_675x450

Our Backbone

ETR celebrates 15 years by spotlighting our growing ETR Community of technology leaders whose real insights have shaped our journey and future.

Read about the ETR Community