Google's Wiz Acquisition: What Enterprise Leaders Are Saying

 

Get exclusive, data-driven insight into how leaders are reacting to Google’s acquisition of Wiz, and what it means for the future of cloud security.

In March 2025, Google announced its intent to acquire Wiz, a rising force in cloud-native application protection platforms (CNAPP). This move has generated significant interest within the cybersecurity and cloud infrastructure space, particularly among Wiz’s existing enterprise user base. ETR surveyed technology leaders to understand how the market is responding.

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Key Findings:

  • About half (46%) are confident to some degree that Google will retain the product qualities and features that make the CNAPP platform appealing, while 32% are doubtful.
  • Respondents are much more likely to retain Wiz (46%) in the immediate years following the acquisition than to replace, but a nearly-equal number of respondents (44%) posted neutral scores of 3, indicating some uncertainty.
  • 90% demand strong data separation post-acquisition.
  • Half of enterprises are monitoring the deal but haven’t changed their strategy.

Data Visuals:

  • Feature importance vs. performance plots
  • Sentiment breakdowns
  • Usage impact forecasts

Direct Commentary:

  • User quotes on what makes Wiz great—and what they fear losing
  • Expectations (and skepticism) about Google’s roadmap influence

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